Company

Nicolas Creative develops and deploys integrated marketing strategies to propel and guide the growth of our customers.

For over seventeen years, companies both large and small have trusted Peter Nicolas and his associates to provide marketing-driven creative solutions. In fact, many current clients have been with Peter Nicolas for over a decade. That is a strong testament to his uncompromising commitment and integrity.

In 1986 Peter Nicolas founded his first agency incarnation after serving several years as the creative director for one of the nation’s top department stores. His fledgling agency’s main clientele were storefront merchants, mom and pop retailers, restaurants, medical professionals, industrial services and manufacturing companies in his hometown area of Edison.

By 1992, Nicolas Advertising Agency was growing fast, producing NYC metro newspaper, radio and television ads for rapidly expanding retail store chains and up and coming political candidates. By 1995 the agency was hired by several high-tech electronics component manufacturers. It was for this technology savvy client base that the agency began exploring online opportunities - even though the Internet was in its infancy.

By the late 90’s Nicolas Advertising was one of the first agencies in the country to effectively apply strategic marketing principles to the emerging Internet medium. The Department of Defense approached the firm in 1997 to Internet-enable their Material Acquisitions and Purchasing System (MAPS).

To service the military contract, which required security clearances and specific protocols, Peter formed a separate NJ corporation called ECADS. The project was a great success, and led to additional contracts to build and implement the Web-based Visitor and Contractor Registration and Badging system currently used on US Army Installations, as well as a DoD vehicle registration and decal system. ECADS currently provides services through US Army Installations Fort Monmouth and Fort Dix.

In 2006, Military and commercial business accounts were separated, with Nicolas Creative servicing the commercial accounts, and ECADS dedicated to the defense contracts.

Peter Nicolas has built an impressive seventeen-year track record, but is not finished yet. With a focus on business-to-business marketing, Nicolas Creative continues under his leadership - applying proven marketing principles, creative thinking, innovative strategies, and integration of all marketing disciplines. And Peter’s philosophy is “Always make sure the "one message, one brand" mantra resonates 360°.

MISSION STATEMENT

We have the drive to go farther — the imagination to think bigger — the determination to try harder — and the conscience to care more.

Our solutions will be bold. We will overcome the fundamental marketing challenges facing our customers to ensure a large return on their investment and continued business growth.

Our principles will be our obsession. Our singular focus will be to serve our customers with all the knowledge, talent and creative energy we possess.
Our greatest tools are our minds. We will encourage unconventional ideas, be daring in our thinking, and be courageous in our actions. By sharing our knowledge and learning from each other and the markets we serve, we will solve problems in surprising and magnificent ways.

We are driven to succeed. Our success will be ensured as our clients grow. We will be demanding of ourselves and work relentlessly to achieve our goals Our achievements will result in increased profitability for clients and agency alike.