Pete graduated from The College of New Jersey with a BS degree in Advertising Design and Marketing. He immediately obtained a management position with a major department store's direct mail division. A few years there and it was off to a B-to-B agency, where he managed large accounts. In 1988, with he went on his own and founded Nicolas Advertising at a one room office on Main Street in Metuchen, NJ.

In 1998 he was awarded several long term consulting contracts from the Department of Defense. East Coast Advertising Agency, Inc. (ECADS) currently services those contracts.

Strategic thinking, combined with a exceptional creative talent (Pete has exhibited and sold artwork in traditional media) along with propensity for technology is a rare combination indeed.

Pete operates 3 successfull businesses in addition to Nicolas Creative. He and his wife Anna have six children and reside at the Jersey shore. He spends spare time coastal fishing and surfing.

His philosophy: “Always make sure the "one message, one brand" mantra resonates 360°.

Peter's specialties include: Marketing and branding strategy, account management, graphic design, illustrations, film production, collateral and interactive media.